To make the problem worse, this population appears uniquely vulnerable to the substances well-known negative effects
Nicotine Strength Strong nicotine levels can feel sharp and scratchy, especially for new vapers
Nicotine works on your brain to create a relaxing, pleasurable feeling that makes it tough to quit
The FDAs proposal, which aims to curb the tobacco industrys targeting of marginalized communities and its role in encouraging smoking initiation and hindering cessation, is currently under final review by the White House
But then youve got additivesthings like humectants to keep the tobacco from drying out, sugars to adjust the burn, and ammonia compounds that increase nicotine absorption (which, in corporate-speak, is called enhancing bioavailability, but lets be real, its just making sure the buzz hits faster)
Its a real challenge for governments to think about how they can provide the protections that society is used to in a world where borders are broken down because of these technologies. Dr Nandita Murukutla, the vice president of behavioural insights and evaluation at Vital Strategies, says regulators should take note: What starts out small and you ignore, rises up to a certain point when youve got critical mass, and after that, it just explodes, and dialling something back is virtually impossible.
